Welcome to our new

Trust Report 2025

Brand Trust Score is Kenya's largest independent customer feedback platform, and trust has always been at the heart of what we do. That's why we've transformed our Transparency Report to the Trust Report, to reflect the core principle that drives our work, and our vision to be the universal symbol of trust.

Our unique approach goes far beyond simple review collection. We created a trustworthy environment where consumers and businesses can connect with confidence. As part of this, we are continuously working to maintain the integrity of our platform.

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Key takeaways for 2025

Our vision is to be the universal symbol of trust. Our commitment to transparency and integrity drives everything we do.

301 Million total active reviews - 301m as of end of Dec 2024 - 23% increase YOY
61 Million reviews written in 2024 - 15% increase YOY
90% of detected fake reviews removed automatically - Detected reviews removed by automated technology including machine learning, neural networks and generative AI
4.5 Million fake reviews removed in 2024 - 7% of total number of reviews posted last year
Leading voice in shaping conversations around trust in reviews through engagement with policymakers and the Coalition for Trusted Reviews
Coalition for
Trusted Reviews

This year's report highlights several themes that underpin our work to improve trust between businesses and consumers

Ready to dive deeper into our findings?

Download the complete 2025 Trust Report to explore detailed insights, methodology, and comprehensive data analysis.

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